Lost amid all the talk about how much the Apple Watch will cost is an equally important and equally unanswered question: how much will the Apple Watch bands cost? Drew Breunig on the matter:
While the band mechanism itself was mentioned only briefly last week, I think it’s one of the most important components announced. The connector allows Apple to address the luxury and mass markets, allows them to ship a personal product by isolating the part which will go obsolete, and locks up a lucrative market which will provide margin cushions for the Watch itself, allowing for competitive pricing.
My guess is that these bands could range anywhere from $50 (for the sports bands) to $500 (for the high end ones) or maybe even more. Again, that’s aside from the watch itself.
And yes, the margins will be insane here for Apple. But these bands will also presumably be usable as Apple continues to iterate on the Watch itself. I assume they’ll come out with new bands over time, but it seems like these original ones are being engineered to last.
And it sure seems like Apple has engineered them with the notion that you’ll probably own at least a couple, and will swap them in and out as situations dictate.